- Jim Spaeth
- Partner / Sequent Partners
Jim co-founded Sequent Partners over 10 years. During that time, he has consulted on media and brand metrics for many of the country’s foremost media, associations and marketers. He also founded USA TouchPoints and now advises RealityMine, a UK-based mobile measurement service and owners of TouchPoints. Prior to co-founding Sequent Partners over 10 years ago, Mr. Spaeth served as president of ARF, The Advertising Research Foundation, for seven years. Under his leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media ROI, CRM, brand valuation, digital marketing and the transformation of the research function to a business discipline focused on value creation. Prior to his leadership role at ARF, he spent over a decade developing new research tools to improve clients' business performance at PEAC ViewFacts, ScanAmerica and ASI. He has also led the media research and planning function at General Foods and Young & Rubicam. Mr. Spaeth is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. He holds a B.A. in mathematics, an M.S. in econometrics and a Ph.D. in economics.