Traci Spiegelman, Director of Global Media at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy, owning important initiatives such as Brand Safety and Programmatic Buying, as well as driving consistency across the world as it relates to KPIs and Measurement.
Traci has worked both agency side and brand side in her 14 years in the business. Working across many different categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies. Traci was also recently recognized as one of Brand Innovator’s 40 under 40.