Speaker Profile

Joe Stanhope
Vice President, Principal Analyst / Forrester

Joe Stanhope is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. His research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Mr. Stanhope also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and service providers.

Previous roles include CMO at Hireology, SVP of marketing at Signal, chief strategy officer of campaign management and analytics division at SDL plc, and several positions at Forrester, Alterian, MarketerNet, and Experian.

Mr. Stanhope has a B.S. in business and marketing from the University of Illinois Urbana-Champaign.