Melissa Landau Steinman is a partner in Venable's advertising and marketing practice group. She assists companies advertising and marketing their products via traditional and online channels, and advises clients on the federal and state laws applicable to marketing, consumer protection and consumer product safety, with a focus on social media advertising and promotions. Ms. Steinman’s unique understanding of the law of prize promotions, digital media, and federal and state regulatory law in the U.S. and abroad has led to engagements with a diverse clientele that includes some of the world's largest and most prominent consumer products and services companies; retailers and hospitality providers; media and gaming companies; entertainment personalities; and nonprofits and charitable entities. Lynne is a frequent speaker and writer on topics like social influencers, sweepstakes, advertising and promotions on social media, and more. Ms. Steinman is a member of the Global Advertising Lawyers Alliance, and served two terms as a member of the board of directors of the Brand Activation Association, now part of the Association of National Advertisers. Lynne wrote and edited her own Guide to Federal and State Regulation of Advertising, and contributed to the American Bar Association's Consumer Protection Law Developments, among others.