Jennifer Storms is the CMO and EVP of content strategy at NBC Sports Group, where she is responsible for all marketing strategy, consumer insights, media, and engagement plans. She also has oversight of research initiatives, identification of strategic business priorities, and consultation across rights negotiations.
Ms. Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as SVP of global sports marketing and previously led sports strategy and property management for PepsiCo-owned Gatorade. Prior to joining PepsiCo, Ms. Storms served in various marketing and programming leadership positions at Turner Broadcasting System/Turner Sports, culminating in her role as SVP of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC).
Ms. Storms is a graduate of Northwestern University, where she earned a bachelor’s degree.