Miia joined Ste Michelle Wine Estates in August 2018 where she leads digital marketing strategy across the portfolio of brands. She oversees strategy and execution of digital advertising, content and consumer engagement initiatives to deepen brand relevance and drive purchase of Ste Michelle wines. In early 2019, she led the launch of a multi-year partnership with Meredith that uses AI to exclusively pair Ste Michelle wines with recipes across Allrecipes.com. Miia joined Ste Michelle from Starbucks where she oversaw digital content strategy and Starbucks Rewards customer acquisition and engagement programming. Miia also has years of agency experience from Razorfish where she led integrated digital media and measurement strategies for a roster of clients.