Nick leads Loyalty Marketing and Analytics at Cineplex Entertainment, the largest film exhibitor in Canada and a leading entertainment and media provider. Heading up Salesforce integration across the company, Nick delivers digital guest experiences that drive measurable, impactful results.
Prior to Cineplex, Nick launched the first ecommerce site in Canada for the iconic Calvin Klein Underwear brand. After pursuing an MBA in marketing, Nick joined Loblaw, Canada’s largest food and pharmacy retailer, where he headed email marketing and 1:1 communications for PC Plus and PC Optimum, two of the country’s leading loyalty programs. In his down time, Nick aspires to visit all 30 major league baseball ballparks (currently he’s visited one!), and never tires of watching Seinfeld re-runs.