Alice Sylvester has been a partner at Sequent Partners for over five years. She has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement through USA TouchPoints. Prior to joining Sequent Partners in 2008, she held a variety of positions in research and planning at major advertising agencies. Most recently, she was senior vice president, account planning director at Draftfcb. She has also worked at Young & Rubicam Inc., Leo Burnett, J. Walter Thompson, and Tatham-Laird & Kudner (now Havas). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning. She is a past chairman of the board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. Ms. Sylvester is co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.