Speaker Profile

Marcela Tabares
Senior Vice President, Strategic Insights / A+E Networks

Marcela Tabares is SVP, Strategic Insights and Research at A+E Networks where she leads research efforts to drive revenue across A+E Networks’ portfolio. She covers a range of research-based solutions, including advertising effectiveness, precision-based targeting, attribution and consumer/cultural insights. Through integrated research methods that blend anthropological approaches with quantitative analytics, she leads her team in uncovering behavioral and cultural insights to tell stories about audiences and consumers. Over the last two years, her team has been exploring the cultural shifts around gender identity, helping illuminate narratives and portrayals that drive stronger connections with consumers.