Steve Taliaferro is SVP of marketing for Live Nation's country touring division, where he runs Live Nation's national tour marketing efforts. He also manages the national Live Nation Country Megaticket program’s marketing and promotions.
Mr. Taliaferro’s career in the music industry started while still in college and upon graduation he started working for Cellar Door booking colleges, clubs and festivals throughout Florida, as well as overseeing all of Cellar Door's Florida concert marketing efforts. He then relocated to oversee the marketing efforts for Cellar Door in the Washington, D.C. area, where he rose to director of marketing for the Mid-Atlantic region. Prior to his current position, Mr. Taliaferro served as the vice president of marketing for Live Nation's South region.