Robert Tas is a partner at McKinsey & Company, where he's a leader in the marketing and sales practice, overseeing the marketing for efficiency (MEG) service line and helping CMOs, CIOs, and CEOs reimagine their operations and transform the customer experience.
Previously, Mr. Tas was the chief growth officer for 1800Flowers.com, leading a complete marketing rebuild through centralizing all marketing capabilities from media, creative, digital, analytics, and loyalty. He was also CMO of Pegasystems, managing director and head of digital marketing at JP Morgan Chase & Co., and founder and CEO of media and technology company Sportgenic.