- Nancy Tellet
- Hispanic Marketing Council / Principal at PureClarity, LLC
Nancy Tellet is a research professional providing strategic clarity of the transformative power of demography on culture and the insight to navigate and thrive within the “evolutionary” cultural shifts that ride the demographic current. Ms. Tellet has written several studies as chair of the Research Committee for Hispanic Marketing Council, a non-profit organization which has the vision “to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.” She also works directly with brands and organizations privately through PureClarity LLC, a research and insights consultancy. Her scope of expertise specializes in millennial, post-millennial (gen Z) and family (25–54) demographics and her experience spans the U.S. Hispanic and multicultural markets as well as LatAm and International.
Prior to founding PureClarity in 2016, Ms. Tellet worked as SVP of research and consumer insights with Viacom, including the entertainment brands of Nickelodeon and MTV/MTV Tr3s. Preceding her work with Viacom, Ms. Tellet honed her research and account planning skills at ad agencies including J. Walter Thompson and Saatchi & Saatchi and with leading brands such as Colgate, Toyota, Ford, P&G, and MilkPEP.