Aaron Teskey, vice president of digital advertising and acquisition, is knee-deep in the world of cost per acquisition and conversion rates. The technology behind Google, Facebook and other ad networks changes constantly. Mr. Teskey keeps up with those changes and works to maximize return for clients’ acquisition budgets. Previously, Aaron developed strategy for and managed the Gay and Lesbian Victory Fund and Institute’s websites, microsites, social media, email marketing and online advertising. He utilized his extensive technology background to streamline and optimize list growth, online fundraising and marketing efforts using a data-driven approach. Aaron is a summa cum laude graduate of George Washington University.