As the chief brand officer, Marisa Thalberg leads all product and brand marketing along with all brand engagement functions, with teams ranging from concept development to digital and social media reporting to her. With these teams, she’s leading the global brand forward in exciting ways, toward its mission of becoming a category of one. Today, Ms. Thalberg inspires her team and agencies to think about Taco Bell in unexpected ways, creating cultural topspin moments, including a first-ever collaboration collection with Forever 21 and making Taco Bell a destination wedding venue in Las Vegas. She also flipped industry value advertising on its head, focusing the brand’s campaign on the product and experience instead of the price. Marisa has become a frequent industry speaker at conferences and events that include the CMO Summit, among many others. In addition to honors such as being named an Advertising Age “Woman to Watch” and one of 2017’s top 25 CMOs by Forbes, Ms. Thalberg was selected as UNICEF’s iconic representative of U.S. working mothers for their State of the World’s Children report. Marisa, her husband and their two daughters remain devout New Yorkers who have acclimated nicely to their not-so-new home in Orange County, California.