As CMO, James Thomas is hyper-focused on achieving Allocadia’s aggressive growth targets through developing and executing customer-focused marketing strategies. Allocadia’s cloud software gives marketers confidence in their investments and returns, managing over $20 billion in marketing spend to-date. As an experienced marketing executive and former customer, Mr. Thomas has a unique understanding of how to help CMOs solve key challenges in marketing performance management. He brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations. James led marketing functions at SAP and most recently at Talemetry, a high-growth cloud software company. He is focused on helping marketers gain new insight into marketing performance to make better business decisions.