Diane Tielbur leads the consumer insight and strategy function for Kraft and also is responsible for growth cohorts and best practices. Prior to her current role Tielbur did a rotational assignment in sales where she was responsible for category leadership and shopper insights for the Kraft field teams of Target, SuperValu and the Drug, Value and Convenience channels. Ms. Tielbur created a Center of Excellence for the CIS & shopper insights and has held a number of positions of increasing responsibility within the different Kraft Foods business units. She led CIS for the Cheese & Dairy sector and the Enhancers division. Ms. Tielbur joined Kraft in 1996, prior to that she spent five years at Kellogg’s where she gained experiences in new products, consumer insight, business analysis and Statistician. She holds a Masters of Statistics from Iowa State University and a B.S. in mathematics from Northern Illinois University.