Rishad Tobaccowala is chief strategist and member of the Directoire+ of Publicis Groupe, the world’s third largest communication firm. He was most recently the chairman of DigitasLBi and of Razorfish, two global firms owned by the Publicis Groupe focused on marketing and business transformation. Rishad was also the chief strategy and innovation officer of VivaKi, a global leader in digital advertising solutions. He has 33 years of experience in marketing and has worked, helped grow, founded/co-founded or incubated for a variety of companies including Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo. Mr. Tobaccowala is also chairman of The Tobaccowala Foundation, which helps 10,000 people in India access better education and healthcare. Rishad was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators”. Rishad has earned a BS in mathematics and economics from the University of Bombay and an MBA in marketing and finance from the Booth School of Business at The University of Chicago.