Strategist and thought leader in the multicultural space, Vanna Tran is director of multicultural growth and strategy for Nielsen. Connecting the dots between culture and data, she brings a fresh perspective on the dynamic multicultural landscape through her work on a series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and Hispanic consumers. With over 15 years of experience in the consumer packaged goods and retail industry, Ms. Tran is able to decipher the cultural essence that drives multicultural consumer behavior in today’s digital reality. Facilitator of laughter, life and doing good, she strives to turn smiles into laughter and moments into memories. Based in Los Angeles, Vanna enjoys all things global and local, from travel to food, friends and family.