Jim Tricarico is the president of advertising sales at Cadent. Mr. Tricarico was previously the chief revenue officer of Screenvision Cinema Network, and also spent 12 years as executive vice president of sales and marketing at Viacom, where he was responsible for managing the Nickelodeon TV sales force for the entire country. Prior to Viacom, he served as an associate publisher at Inc. magazine, and worked with The New York Times Magazine group as the advertising director. In 1982, Mr. Tricarico started his career in advertising at Dow Jones as an advertising executive for Barron's magazine. Jim holds a bachelor’s degree in business administration from Iona College.