Tom Triscari is the founder and CEO of Lemonade Projects, which runs advanced campaign experiments and publishes research at the intersection of economics, game theory, and programmatic technology.
Mr. Triscari's programmatic experience began in 2007 developing addressable TV and data product requirements for Project Canoe. He then managed a multi-market team at Yahoo! Europe and, at pre-IPO Criteo, built and managed supply-side and data science teams. He also repositioned Yieldr’s DSP technology and sales operations in Amsterdam as CEO and founded and led Labmatik, a programmatic transformation consultancy.
Mr. Triscari has a B.A. in economics from the University of California, Los Angeles and an M.B.A. from the University of Notre Dame.