Speaker Profile

Penny Truttmann
Vice President, Brand Alliances & Licensing / Caesars Entertainment

Penny Truttmann is a senior marketing executive focused on developing strategic relationships between global advertisers and entertainment platforms. As VP of brand alliances and licensing for Caesars Entertainment, she oversees brand partner launches and licensing efforts across 47 casino-entertainment resorts in 13 states and five countries. Prior to Caesars, Ms. Truttmann held executive roles at some of the world’s leading entertainment companies, including ICM Partners, Paramount Pictures and Showtime Networks, where she structured brand-driven celebrity campaigns, and launched global promotions for wide-release films and television properties. With over 17 years of experience, Penny has developed global marketing campaigns and first-ever activations with the likes of Activision, AT&T, DirecTV, General Mills, Hallmark, Kraft Foods, Lenovo, Mercedes-Benz, Lexus, MillerCoors, Razer Games, Samsung, StubHub, Uber and Zappos. Penny is originally from Chicago, Illinois and now resides in Las Vegas, Nevada. She is the proud mother of her seven-year-old son, Jacob. Both enjoy riding bikes, playing Minecraft, weekend adventures and a shared love of skiing. (Yes, poles and all.)