Jeremy Tucker is responsible for marketing communications and media and model-line marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network. Mr. Tucker joined Nissan from Disney Consumer Products, where he led a franchise-focused strategic marketing organization across product business units and collaborated across The Walt Disney Co. to ensure consistency with content creators. Previously, Mr. Tucker was senior director of marketing, national brand innovation for Frito-Lay, North America, a division of PepsiCo. During his tenure he drove revenue and sales growth for multiple brands, including turnaround of the multi-billion-dollar Doritos brand through consumer insights, product innovation, creative branding, and media strategies. He holds bachelor’s degrees in both fine art and marketing from Louisiana State University and an M.B.A. from Southern Methodist University.