Lyle Underkoffler is the VP of digital marketing at Samsung Electronics America, where he oversees all DTC marketing channels, including Samsung.com, CRM, and social, and directs the digital-first content strategy and production. He is responsible for growth in revenue and building the brand in B2C and B2B digital channels across mobile, home appliance, and consumer electronics businesses.
Prior to joining Samsung, Mr. Underkoffler held a number of executive positions in the media and entertainment industry, including SVP of digital media at AMC Networks, global general manager of mobile at IAC Applications, and VP of digital at Disney.
Mr. Underkoffler holds a B.S. in marketing from Boston College and an M.B.A. from the University of Michigan’s Ross School of Business.