Janneke van Geuns is Head of Insights & Analytics at Google. She and her team are responsible for taking analytics and search-intent data to drive strategy, spark content ideas, and prove impact for Google's major advertisers. They partner closely with brands, creative agencies, and media companies to bring behavioral data into strategies and decisions. She is a keen advocate for data-driven marketing. Before joining Google, Janneke was a Director of Strategic Analytics at FCB and holds a M.Sc in Integrated Marketing Communications from Northwestern University.