- Doug Van Praet
- Founder / Unconscious Branding
Douglas (Doug) Van Praet is a leading brand strategist, management consultant, keynote speaker and author. Mr. Van Praet is widely recognized as a pioneer in the application of behavioral science to marketing challenges. Inc. Magazine named his book, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, one of the “Top 10 Marketing Books of 2014.” In 2018, Douglas ranked as the 14th leading worldwide brand expert by Global Gurus Top 30, based upon a poll sent to 22,000 business people, consultants, academics and MBAs worldwide. He is a blogger for Psychology Today and a contributor for Fast Company. Mr. Van Praet’s approach to marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology and behavioral economics to business challenges. Doug has positioned some of the world’s most iconic brands through effective, award-winning and engaging campaigns. Mr. Van Praet is also a sought-after global speaker on the topic of human insights and the role of emotions in branding and media. These keynotes have included venues like: Neuromarketing World Forum in Barcelona, Spain; South by Southwest in Austin, Texas; Content Marketing Conference in Las Vegas and more. Doug has been featured in international news media, including: Time, Forbes, Business Insider, BBC News and more.