Speaker Profile

Karen Vega
Vice President, Creative Strategy & Cultural Intelligence / ViacomCBS

Karen Vega is Vice President, Creative Strategy & Cultural Intelligence in the ad sales research and insights team of ViacomCBS, where she works on multicultural and inclusive marketing initiatives to power the ad sales teams and advertising partners with the latest consumer research, cultural relevance, and audience expertise needed to effectively reach diverse audiences.

Previously, Ms. Vega was a digital content programmer for the U.S. Hispanic market at iHeartRadio and was also key to developing their social media presence and audience strategy. She also held roles at Billboard within the special events division.