Speaker Profile

José E. Vélez-Silva
Vice President, Multicultural Marketing and Communications / Comcast Cable

José E. Vélez-Silva is the VP of multicultural marketing and communications for Comcast Cable, where he's responsible for leading the company's efforts to drive brand consideration and increase market share across multicultural audiences. He directs, oversees, and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept development and ideation, and production and execution of creative for TV, digital, print, radio, OOH, retail, and social media.

Previously, Mr. Vélez-Silva was the director of client services at Global Works Group LLC and held various senior level marketing positions at Publicis Groupe's Bromley Communications and Leo Burnett, as well as Grey Global Group and Young & Rubicam.
Mr. Vélez-Silva earned his bachelor's in business administration, with a major in marketing and finance, from the University of Puerto Rico and is a post-graduate executive program alum of the University of Virginia Darden School of Business.