José E. Vélez-Silva is the vice president of multicultural marketing and communications for Comcast Cable, responsible for leading the company’s efforts to drive brand consideration and increase market share across multicultural audiences. He directs, oversees and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept development and ideation, and production and execution of creative for TV, digital, print, radio, DM, OOH, retail and social media, among others. Prior to joining Comcast, Mr. Vélez-Silva was the director of client services at Global Works Group, where he was responsible for all multicultural advertising campaigns on behalf of Cablevision, among other brands. He previously held various senior-level marketing positions at Publicis Groupe’s Bromley Communications and at Leo Burnett, as well as at Grey Global Group and Young & Rubicam. An award-winning integrated marketing and advertising expert with more than 20 years of experience, José is originally from San Juan, Puerto Rico. He earned a bachelor’s degree in business administration, with a major in marketing and finance, from the University of Puerto Rico and is also a post-graduate executive program alumnus from University of Virginia Darden School of Business. José currently resides in Philadelphia, Pennsylvania.