Speaker Profile

Jerry Verghese
Vice President, Global Brand Management / Boeing

Jerry Verghese leads global brand management for Boeing, the world’s largest aerospace company with responsibility for brand strategy, corporate identity, global advertising, sponsorships, the Boeing Store, factory tours, the in-house creative studio and historical archives. He previously led brand positioning, advertising and co-marketing activities for Boeing’s commercial airplanes business unit, partnering with airlines around the globe. Mr. Verghese’s career experiences span multiple marketing disciplines including market research, loyalty marketing, product marketing and e-commerce. Adept at balancing strategy and execution, he has a track record of leadership at Fortune 100 companies like UPS, Citigroup and United Airlines. Jerry holds a Bachelor of Commerce degree from Bangalore University’s St. Joseph’s College of Commerce and a Master of Business Administration specializing in aviation management from Embry-Riddle Aeronautical University. After living in eight cities in three countries on two continents, he now calls Seattle home.