Jerry Verghese leads global brand management for Boeing, the world’s largest aerospace company with responsibility for brand strategy, corporate identity, global advertising, sponsorships, the Boeing Store, factory tours, the in-house creative studio and historical archives. He previously led brand positioning, advertising and co-marketing activities for Boeing’s commercial airplanes business unit, partnering with airlines around the globe. Mr. Verghese’s career experiences span multiple marketing disciplines including market research, loyalty marketing, product marketing and e-commerce. Adept at balancing strategy and execution, he has a track record of leadership at Fortune 100 companies like UPS, Citigroup and United Airlines. Jerry holds a Bachelor of Commerce degree from Bangalore University’s St. Joseph’s College of Commerce and a Master of Business Administration specializing in aviation management from Embry-Riddle Aeronautical University. After living in eight cities in three countries on two continents, he now calls Seattle home.