Donna Vieira is executive vice president and chief marketing officer for Sallie Mae. In this role, she oversees product development, sales, marketing, government relations and communications for the company’s consumer businesses, including private student loans, retail banking, personal loans and credit cards. Ms. Vieira, an industry veteran, brings extensive product, marketing and management experience to the company. Prior to joining Sallie Mae, she served as chief marketing officer for consumer banking and wealth management at JPMorgan Chase. There, Donna led the development of strategic marketing and brand initiatives to grow deposit and investment balances and customer relationships. Prior to that, Ms. Vieira served as product and marketing chief for Chase business banking, where she focused on product and innovation development. She has also held executive leadership roles at Dun & Bradstreet, Merrill Lynch and American Express. Donna’s experiences across the industry have equipped her with a purpose-driven enthusiasm, which is shared by Sallie Mae.