Peter R. Viento is the director and head of creative for Citi's in-house agency, Citi Global Marketing, where he oversees creative initiatives for multiple lines of business within the enterprise, collaborating with internal marketers and external agency partners to deliver best-in-class financial marketing.
Previously, Mr. Viento was a global executive creative director for P&G brands Gillette and Venus at Grey Global Group, leading teams in New York, Buenos Aires, London, and Hong Kong. He was also the EVP and chief creative officer of Omnicom agencies Colangelo and Alcone, executive creative director/managing director at Saatchi & Saatchi X, and SVP and creative director at Ogilvy & Mather.
Mr. Viento is a graduate of Syracuse University with a B.F.A. in advertising and communication design, a private pilot, a 13-time finisher of the New York City Marathon, and a two-time finisher of the Running with the Bulls in Pamplona Spain.