Becka Vigorito is a Managing Director for VMLY&R. Throughout her career, she has worked with organizations across a wide range of industries -- from start-ups to Fortune 500 Brands, including CPG, Entertainment, Lifestyle and Travel. Becka has lead teams across experiential, retail, innovation, advertising and partnerships using her expertise to connect these brands to culture. Along with her partners, she’s launched and created new products, re-ignited heritage brands, drove challenger brands and created experiences both regionally and globally. Her vast experiences allow her to approach connections and culture in a different manner than most, finding quick solutions that united many different partners for one single vision and goal.