Speaker Profile

Rocell Viniard
Director, Seasonal and Business Development / General Growth Properties (GGP)

With over 25 years of retail real estate industry experience, Rocell Viniard has overseen marketing and business development for the biggest names in commercial real estate. Beginning her career with developers like Trammell Crow Company, Ms. Viniard has led marketing, PR, event management and re-merchandising efforts for real estate giants like GGP, Simon Property Group and The Forbes Company. She has overseen PR and marketing efforts for grand openings of properties like the high-fashion center Mall at Millenia in 2003, GGP’s retail and entertainment center Jordan Creek Town Center in 2005 and the grand opening of Peterson Companies’ 7.3 million-square foot mixed-use community of hospitality, retail, office and residential space, National Harbor, in 2007. Ms. Viniard’s breadth of knowledge and experience in marketing spans luxury branding, tourism partnerships, community programming and expansive, exciting holiday activations. Having worked with top brands like Cirque du Soleil, Red Bull, Sesame Street, Universal and Mattel, Rocell is currently director, seasonal and business development for GGP’s 120 retail real estate properties.