April Vitkus is the senior director of global brand marketing and strategy for Vans, where she leads the team focused on marketing across digital content and campaigns, experiential marketing, strategic brand initiatives, influencer and ambassador marketing, and the company’s cultural pillars of music, art, and street culture.
Previously at Vans, Ms. Vitkus served as the director of lifestyle marketing. Before joining Vans, she led marketing and communications at fashion startup Trovata and BCBG Max Azria Group, where she was responsible for direct-to-consumer, media, consumer insights, and product marketing.
Ms. Vitkus holds a B.A. in English literature from the University of California, Los Angeles.