Speaker Profile

Bryan Waddell
Head of Creators, Gaming and Esports / Nestlé USA

Bryan Waddell is a decision-maker and calculated risk taker. Well-versed in all things CPG, the senior level marketing manager holds C-Suite experience and specializes in the development of meaningful experiences for brands to connect and engage with their stakeholders. Currently, he serves as Head of Creators, Gaming and Esports within Nestlé USA’s Center for Marketing Excellence. He deftly services 30+ household name CPG brands across the global brand’s portfolio including Stouffer’s, DiGiorno Pizza, Hot Pockets, Toll House and others. He also lends his industry expertise to Nestlé USA’s companywide innovation directives.

Previously, Bryan was the COO for Civitas Marketing and, prior to that, was the Executive Director for Artists with Machines in Columbus, OH. Throughout the course of his career, he has worked a wide range of design, retail, digital marketing and consumer engagement projects and campaigns for some of the world’s largest brands including: Häagen-Dazs Ice Cream, Major League Soccer, REI, Chili’s, Dave & Buster’s, Pizza Hut, Victoria’s Secret, EXPRESS, Bath and Body Works, Red Robin, Kroger and Wendy’s. Bryan holds an MA in Emergent Digital Practices from the University of Denver and a BFA in Studio Arts from Kent State University.