- Steven Wales
- Chief Revenue Officer / Decideware
Steven Wales is the chief revenue officer for Decideware, Inc. He holds a bachelor’s degree in media communications from East Stroudsburg University. For over 10 years, Mr. Wales was the president and owner of Transfigure, a software consulting firm specializing in client relationship management software and business process consulting. He honed his marketing agency management skills at Mars Chocolate, overseeing their creative, digital and production agencies in North America. This experience provided valuable insights from a client-side perspective on managing agencies for optimal performance and success. Steven helped develop compensation models for use by some of today’s most popular brands and was responsible for evaluating the agencies’ performance against predefined metrics. His background has provided him with a deep expertise on how best to enhance the relationship between client and agency. At Decideware, Steven works with many of the top advertisers in the world to help them more efficiently manage hundreds of agencies around the globe. In addition, he is responsible for the relationship between Decideware and several industry organizations, including the ANA, the World Federation of Advertisers (WFA) and ProcureCon. Through these industry organizations, Steven is often asked to speak about agency management at national and global conferences.