Reuben has fighting for B2B’s creative standards for almost 20 years. Every creative award his team has won was hard fought against an assumption that B2B creative has to be dull and ordinary. Reuben decided to get even with the abominable no man and cliché addicts with 101 Clichés – a widely acclaimed book and website which highlight the most serially offensive ideas in a bid to eliminate creative faux pas forever! Now he’s made the films, check out clichekillers.com if you dare!
Having forged a reputation for continually pushing the boundaries of uncompromising originality and creativity, Reuben has taken great strides towards dispelling the myth that B2B creativity is dull and ordinary. He leads global teams to enhance a wide range of industries that include engineering, tech and waste management.
Reuben has pioneered the B2B creative process introducing to the market the concept of the Big Long Idea – ideas big enough to speak to all stakeholders in all media, but long enough to fuel the buyer’s journey with inspiring content that generates demand.