Tony Weisman is responsible for all facets of Dunkin’ marketing, including product innovation, consumer insights, advertising, media, and loyalty marketing.
Since joining Dunkin’, Mr. Weisman was named one of the “World’s Most Influential CMOs” by Forbes (2018) and a “Top Restaurant Marketer” by Skift Table (2019). In addition, Dunkin’ was named “The Most Transformational Brand of 2018” by QSR Magazine.
Prior to joining Dunkin’ Brands, he spent 10 years at DigitasLBi, most recently serving as CEO at DigitasLBI North America. He set the strategic course and vision for the agency with clients including American Express, Sprint, Delta, and eBay. Often referred to as DigitasLBi’s “Chief People Advocate” during his tenure, Mr. Weisman served as the agency’s vocal champion for culture, diversity, and talent.
Mr. Weisman is a member of the board of directors of Cardlytics, an Atlanta-based credit card marketing company; the Boston Ad Club; and the Mobile Marketing Association. He graduated from Brown University.