With over 20 years of food and beverage marketing experience, M. Barry Westrum joined International Dairy Queen, Inc. as Executive Vice President of Marketing in February 2012. Under his leadership, the DQ® system has launched the “Fan Food, not Fast Food” campaign and such notable new product introductions such as $5 Buck Lunch, and recently DQ Bakes!®, the biggest product launch in the brand’s 75-year history. Previously he had 17 years of experience leading several concepts within Yum! Brands, most recently at KFC as their Chief Marketing Officer. Prior to KFC, Westrum served as Chief Marketing Officer at A&W and Long John Silver’s Brands. Westrum is on the Board of the Twin-Cities based non-profit The BrandLab, which is dedicated to helping students in underserved communities find educational and career opportunities in Marketing and Advertising.