With over 20 years of food and beverage marketing experience, M. Barry Westrum, was named Chief Marketing Officer for Del Taco Restaurants in August of 2017. Del Taco is the #2 Mexican quick-serve restaurant chain in the U.S. with 550 restaurants and growing. Westrum will lead their aggressive growth plans in both existing markets and new markets in the Mid-west and Southeastern parts of the country.
Westrum previously served as Executive Vice President of Marketing for International Dairy Queen. During his 5 ½ years with the company, the DQ system has launched the “Fan Food, not Fast Food” campaign, such notable new product introductions as the $5 Buck Lunch, and recently, DQ Bakes!, the biggest product launch in the brand’s 75-year history.
Barry has 17 years of experience leading several concepts within Yum! Brands, most recently as Chief Marketing Officer at KFC. He also served as Chief Marketing Officer at A&W and Long John Silver’s Brands, and as Senior Director of Brand Marketing at Taco Bell.
Barry is on the Board of the The BrandLab, which is dedicated to helping students in underserved communities explore educational and career opportunities in marketing and advertising.