Speaker Profile

Kevin White
Senior Vice President, Media and Insights / One & All

Kevin White oversees media planning and buying, and research and analytics for One & All’s Pasadena, California and Atlanta offices, leveraging audience insights and behavior to develop and place multichannel, supporter-centric strategies across: digital, direct mail, long-form and short-form direct response television, brand TV, other print, radio, outdoor, and inbound and outbound teleservices. Mr. White develops relevant and effective strategies for both direct fundraising and brand-raising among a variety of audiences, including the launch and stewardship of Hispanic fundraising programs for a variety of charitable organizations. All strategies balance short-term needs with long-term revenue to ensure each organization is making the best decisions possible for long-term health. Prior to his 12 years at One & All, Kevin worked with companies such as Warner Bros., The Hallmark Channel, Dairy Queen, MGM Mirage Las Vegas, Subway Restaurants, the California Department of Consumer Affairs, and helped launch Celine Dion’s A New Day… show in Las Vegas.