Kate Wik serves as chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization for Las Vegas and Southern Nevada that also owns and operates the Las Vegas Convention Center, one of the largest convention centers in the United States. In her role, Ms. Wik is responsible for the strategic direction, management, and oversight of the marketing efforts for the destination, including advertising, brand strategy and management, brand public relations, digital engagement, marketing campaigns, research, sports marketing, and management of agency partners.
Prior to joining the LVCVA, Ms. Wik spent almost a decade with MGM Resorts International in multiple roles, including senior vice president of marketing strategy. At MGM, Ms. Wik oversaw global brand strategy, portfolio strategy, property marketing, paid media, digital engagement, and consumer research. She worked in marketing leadership roles at the property and corporate levels.
Ms. Wik’s experience in the advertising and marketing industry spans two decades. She began her career on the agency side of the business working at both global powerhouse agencies and small boutique agencies. This diverse experience across agency and client-side marketing has afforded Ms. Wik a broad perspective on managing agency partners and running complex integrated marketing campaigns.
Ms. Wik holds a degree in political science and Latin American Studies from The University of Arizona.