Danielle founded Sway Group in 2011 to professionalize, streamline and scale the way influencers connect with brands. She has grown Sway into a full-service influencer marketing agency powered by The Sway, their highly engaged network comprised of more than 45,000 creators across a variety of platforms and demographics.
Last year, Danielle was named to Chief Marketer's "Market Like a Mother" list. She was previously included in the revered “Top 50” list by Talking Influence and received Ragan’s “Top Women in Communications Awards” in the Trailblazer category.
Under her stewardship and for the past three consecutive years, Sway Group has been selected by Chief Marketer as one of just three influencer agencies for the “Chief Marketer 200” - the only editorial listing of best-in-class brand engagement and activation agencies.
A thought leader published through Forbes Agency Council and Fast Company’s Executive Board, Danielle writes for a variety of top-tier outlets about critical social media and influencer marketing issues. In 2022, she launched “The Art of Sway” – a podcast that delves into the topic of influence with industry insiders and influential tastemakers.
Previously, Danielle led social strategy for Edelman’s Chicago-based digital group, designing social campaigns for household-name brands.