- Erica Wilkerson
Director, Multicultural/Youth Marketing and Social Responsibility / NASCAR
Erica L. Wilkerson is the Director of Multicultural/Youth Marketing and Social Responsibility at NASCAR. Her team is responsible for creating & planning events for students that involve STEM curriculum and curating passionate content for broadcast partners and NASCAR social & digital platforms. She also leads the planning and execution with the company’s official youth community partner, The Boys & Girls Clubs of America.
She oversees the company’s initiatives to engage and attract African American and Hispanic fans & consumers. Initiatives such as the company’s relationship with NFL star, Alvin Kamara, and hosting influencers & celebrities at race events.
As a graduate of Webber International University, Erica received her Bachelor of Science degree in Business Management with a minor in Sport Management. She is a member of the Charlotte chapter of WISE (Women in Sports & Events) and a proud member of Delta Sigma Theta Sorority, Inc. She currently resides in Charlotte, NC.