Will Clayton has been delivering effective online marketing tools since marketing went online. Trained in Education, Physics, Computer Science, Product Innovation and, of course, Marketing, Will puts all the pieces together to deliver cutting-edge solutions for marketers. As an International Association of Privacy Professionals (IAPP) Certified Information Privacy Professional (CIPP/US), Certified Information Privacy Technologist (CIPT), and Fellow of Information Privacy, he does it all with the utmost concern for consumer privacy, standards, and the law. Previous projects and areas of particular interest include buy-side and sell-side ad serving, dynamic and optimizing systems, behavioral and contextual targeting, local, mobile, and search systems, podcast monetization, addressable television and other advanced programmatic platforms, and effective, ethically-sourced data underlying it all. He currently serves as the SVP of Digital Product Management at Wiland, where his present research focuses on what marketers can do in the face of the emerging patchwork of localized privacy legislation, and working with the ANA and other partners to determine what the future of advertising will look like. If you’re wrestling with difficult or interesting privacy or marketing technology challenges, Will would like to talk with you!