Speaker Profile

Maria Bartolome Winans
Chief Marketing Officer, IBM North America and Canada / IBM Watson Customer Engagement

Maria Bartolome Winans is the chief marketing officer for IBM North America and Canada. She leads all aspects of marketing for IBM, with responsibility for client experience, engagement and the health of the IBM brand in the regions. Previously, as global CMO of IBM Watson Customer Engagement, Ms. Winans was responsible for managing all aspects of global marketing, strategy and execution, leading a global team responsible for brand awareness, campaign design, digital engagement, content marketing and market development. Maria has been with IBM for 28 years and has held key executive positions in a variety of disciplines and brand units. She is a member of IBM’s Hispanic Executive Council, IBM's CMO Council and helps to lead IBM's Super Women's Group, reaching women professionals across the company. Ms. Winans was recently awarded the ASPIRA Association’s Corporate Leadership Award, one of the highest honors given by this Latino organization, and was also named one of the “Top 10 Latina Corporate Executives of the Year” by LATINA Style. Born in Santiago, Chile and growing up in the United States, Maria is a graduate of the University of North Carolina at Chapel Hill and currently lives in North Carolina with her two children.