Speaker Profile

Carol Wolowic
Media Strategy / Whirlpool Corporation

Carol Wolowic joined Whirlpool Corp. in 2018 as the company’s first dedicated media team member in order to establish and grow media acumen within the U.S. organization for its major appliance portfolio, including the Whirlpool, Maytag, and KitchenAid brands.

Before joining Whirlpool, Ms. Wolowic joined two others in co-founding 314 Digital, a local Interactive Marketing Association Alliance (IMAA) affiliate, which successfully organizes lively panels and events for the digital community. 

Ms. Wolowic began her career on the agency side as a media planner for B2C and B2B clients, but moved to the client side with Panera Bread in 2011. There, she watched the media strategies go from local to national, and pushed for a digital evolution as the industry and consumers moved forward.