Speaker Profile

Helen Wu
Manager, Commercial, IP and Advertising Counsel / JetBlue Airways

Helen Wu is a social media, marketing and advertising lawyer and strategic intellectual property and business advisor. Her primary areas of expertise are commercial contracts, advertising law, social media platforms, trademarks and copyright and global privacy. Helen has worked in the advertising industry at ad agency, MRY part of The Publicis Groupe and travel industry at JetBlue currently as in-house counsel in New York and as a contracts and litigation lawyer at DLA Piper in Australia. 

Helen has drafted and negotiated a wide variety of agreements including sponsorship contracts, agency-client agreements, licenses/releases/waivers and technology contracts. Helen regularly advises on a full spectrum of legal issues related to social media including use of user-generated content, mobile marketing, influencers and bloggers, social media platform's terms of use and privacy policies, sweepstakes and promotions on Facebook, Twitter, Pinterest and Instagram and counsels on all aspects of promotions including drafting and reviewing rules, promotional agreements and vendor contracts. Helen has been involved in the review of advertising and creative copy and counsels on false and deceptive advertising, claim substantiation, email marketing, endorsement and testimonial issues as well as intellectual property matters involving copyright, trademarks and rights of publicity. 

She loves all things digital and can be found posting her thoughts on all of the above on twitter @MsHelenWu.