Speaker Profile

Helen Wu
Senior Director, Business and Legal Affairs Marketing and Advertising Counsel / Sony Interactive Entertainment

Helen leads the Marketing and Advertising Team at Sony Interactive Entertainment, producers of PlayStation. Prior to taking on this role, she was the Commercial, IP and Advertising Counsel which supported JetBlue’s various advertising and marketing activities. Before JetBlue, she served as Associate General Counsel at MRY (part of the Publicis Groupe), HotelClub (part of Orbitz Worldwide) and was also in private practice as a Commercial and Litigation Associate at DLA Piper and was a Law Clerk to The Honourable Justice Simpson at The Supreme Court of New South Wales, Sydney Australia.

Helen is a marketing and advertising attorney and strategic intellectual property and business advisor. Her primary areas of expertise are advertising law, social media platforms, trademarks and copyright, data protection and commercial contracts. In her current role, Helen regularly reviews advertising and marketing and counsels on false and deceptive advertising, claim substantiation, email marketing, endorsement and testimonial issues as well as social media law. She works closely to advise the business team on sales/promotions, influencer guidelines and disclosures, the newly-launched loyalty program and on subscription services’ marketing, among other issues.