As founder and global creative director of The ZOO at Google, Mike Yapp is responsible for guiding and inspiring a team of creatives, technologists, and program managers connecting brands and audiences through innovative digital creative ideas. Mr. Yapp was present in the formative years of the internet as creative director and partner of the San Francisco interactive advertising agency Freestyle Interactive. Mr. Yapp built and led the Freestyle creative team that won awards and industry-wide acclaim for interactive campaigns for clients such as HP, Microsoft, Sega, and the Microsoft Xbox. In 2003 Mr. Yapp and his partners sold Freestyle to Aegis and he joined Carat. He was instrumental in building Carat’s interactive creative capabilities, developing marketing and creative ideas for adidas, Reebok, Seagate, Kodak, RadioShack, Dish Network, Wachovia, Revlon, and Virgin America. As the executive creative director at Carat he was responsible for developing and overseeing Carat’s creative, tech and project management groups.