Speaker Profile

Po Yi
Partner / Manatt, Phelps & Phillips, LLP

With over two decades of experience in private practice and in-house, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and digital media. Ms. Yi works with clients in strategically assessing competitive and regulatory compliance challenges; negotiating business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, agency agreements and talent endorsements; and developing and implementing advertising and marketing programs across multiple platforms. She serves clients across a wide range of industry sectors, including financial services, consumer products, retail, hospitality, sports, media and entertainment, and advertising. Po’s clients range from major brands to independent digital and technology companies at various stages of development.