Speaker Profile

Iris Yim
Asian American Advertising Federation / Principal and Chief Strategist, Sparkle Insights

Iris Yim is a seasoned researcher well-versed in both qualitative and quantitative research methodologies. Her experience across different industries and cultural segments makes her a versatile researcher who approaches the work in a holistic and innovative way to solve clients’ business problems and uncover insights.

The types of studies Ms. Yim has conducted include market opportunity assessments, customer satisfaction, attitude and awareness, ad testing, positioning, segmentation and new product development. She has experience in a wide range of industries, including CPG, travel and leisure, financial services, automotive, and health care.

Ms. Yim is the research chair of the Asian American Advertising Federation and serves on the Supplier Diversity Committee of the Alliance for Inclusive and Multicultural Marketing, affiliated with the Association of National Advertisers.

Ms. Yim is an alumna of the RIVA Training Institute. She holds an M.B.A. from the University of Michigan and a master’s in public relations from the University of Southern California.